BUILDING VISIBILITY. DRIVING CONVERSATIONS. CREATING IMPACT.

For nearly two decades, Michael Ianni has helped organizations, brands, non-profits, and community leaders amplify their message, engage audiences, and create meaningful impact through strategic communications.

Based in Vancouver with team support in Toronto, Michael works with organizations across Canada to build awareness, shape public conversations, and strengthen reputations.

Michael Ianni

Founder & Principal, PRAID

Michael brings nearly 20 years of experience in media relations, marketing strategy, and events to that mission. He’s led media tours for major tech companies, launched startups into the spotlight, and championed health and community research through national media. His client roster spans food and nutrition, green energy, arts and entertainment, and queer health advocacy, with ongoing work alongside the Community-Based Research Centre (CBRC), Choices Markets, HIM, Lush, and the Mood Disorders Association of BC.

These days, Michael is most energized by clients whose work makes a real difference. He shapes narratives, shifts perspectives, and helps teams communicate with clarity and confidence. He also offers media training for spokespeople ready to sharpen their voice in the public space, and marketing consultation for organizations looking to grow their presence.

PRAID is small by design and mighty by reputation. Michael believes the most powerful movements begin with people who refuse to march quietly. And that great results always start with a real conversation.

Based in Vancouver, BC. with a team in Toronto. Available for media relations, campaign strategy, media training, and communications consulting across Canada.

OUR STORY

Where PRAID Began

PRAID started the way the best ideas do, around a table, with family. Michael was workshopping names for his new agency when his mother, a Bell Media retiree with a sharp ear for language, dropped it effortlessly: PRAID. They registered it on the spot. The rest has been a march. Sometimes triumphant, sometimes stumbling, always forward.

The name captures everything Michael believes about communications. A parade doesn’t ask permission to be seen. It takes to the streets, builds momentum, and pulls people in. PRAID was built on that same spirit: putting the AID in PR, and the conviction that every organization, cause, and community has a right to be heard.

Industries We Serve

Trusted By Organizations Across Canada

WHAT OUR CLIENTS SAY

"Choices has been working with PRAID to highlight our incredible team of nutrition professionals and create health-based content to help readers and viewers make informed, healthy choices. With ten locations in several markets across BC, PRAID has worked diligently—and passionately—to connect us with local communities and help reinforce our commitment to being the leading grocer of local, organic, and specialty foods. PRAID has incredible energy and has always done everything to support our local brand."

- Tyler RomanoMarketing Manager, Choices Markets

"PRAID helped House of VR get off the ground when we launched. By getting us exposure on TV, newspapers and lots of blogs, PRAID was instrumental to our early success as a business. Would definitely recommend!"

- Jonah BrotmanFounder and CEO of House or VR

"Though my book was picked up by a big publisher, I quickly realized that much of the marketing would fall on my shoulders. I felt completely overwhelmed by the task of North American book launch and promo. PRAID's network was vast and diverse. / was delighted to be a guest on CBC and CTV and interviewed for The Globe and Mail. Throughout my book launch PRAID has offered creative approaches and trend insights that are invaluable for a new author."

- TamaraJacobi, CEO of Tailwind Jungle Lodge and author of Wildpreneurs

"We've reached over 1-million audience impressions through traditional and digital media, and this has helped us tremendously with our recruitment efforts. We often consult with PRAID, as we determine the most cost-effective ways to allocate our budget for public outreach. As a result, using PRAID's services has increased our traffic and overall brand awareness as being one of the top employers in Canada. PRAID is our #1 to-go external PR and marketing communications agency and we always look forward to working with them. If you're looking for help in PR and marketing communications, / would recommend considering PRAID, as they always go above and beyond!"

- Heather MayfieldPeople & Culture Team Manager of Lush Cosmetics

"We hired PRAID to announce the launch of our corporate retreat planning business, Retreatify. Working with PRAID has been amazing! Because of them, we've received a large business feature in The Globe and Mail's business section and have been reaping the benefits ever since. As our business grows, we continue to use PRAID as our preterred PR agency and would highly recommend them for any PR launches, announcements and media relations."

- Nir ZahaviCo-founder & CEO of Retreatify

National Reach

Based in Vancouver. Working Across Canada.

PRAID supports organizations from coast to coast through strategic communications, media relations, advocacy campaigns, stakeholder engagement, and public affairs consulting.

Let's Start A Conversation

Whether you’re launching a campaign, managing public perception, or building awareness, PRAID can help